Eat the Bear

etb is a sports nutrition-based lifestyle business, providing clean and lean supplements to support pure achievement. we seek to engender a sense of mental and physical well-being to encourage and enable individuals to overcome obstacles and push through life’s challenges. you never compromise, neither do we! etb stands for “eat the bear.” a friend of ours who was diagnosed with leukemia a number of years ago used to remind us during challenging times that ‘some days you eat the bear, and some days the bear eats you.’ as a constant reminder that we are in control of our lives personally, physically and professionally, we continually remind ourselves to ‘eat the bear’ every day without exception. “some days you eat the bear, and some days the bear eats you.”