Echo Sky LLC

all 7+billion of us see the world in an unique way based upon our conscious and unconscious preferences for what we pay attention to, what we believe, what we are afraid of. most of the time we are unaware of any of it—its what lets us get through the day making most of our decisions on auto-pilot. in companies, we depend upon heuristics and biases to make strategic decisions because there isn't enough time to give it more time. we 'go with our gut' and we later rationalize the logic in it. we are often just reassuring ourselves that it isn't as fraught with the errors in reasoning that it is. the pace is accelerating and our attention is stretched thin between ever increasing demands for it. now more than ever we need to rely upon our quick judgements without fear of our deeply rooted conscious or unconscious biases leading us astray. its an investment that pays for itself in the thousands of decisions you and your colleagues will make each and every day. we believe with awareness a