Eckfactor

eckfactor is an australian publicity agency specialising in celebrity and corporate brand building for the local and international market. eckfactor’s core focus on entertainment, live events, music, the arts, television, radio and new media has now expanded to encompass leading travel and consumer brands, including garmin australia & new zealand. the sydney-based agency was founded in 1999 by karen eck, a pr and publicity professional whose ethos and ethics deliver outstanding results online and offline – supported by a team with the enthusiasm and creativity that makes brands thrive. in 2011, eckfactor expanded into the digital space with a new division called perfeckt, focused on developing compelling creative content for clients and the media. “we have the real world know-how that’s essential to make news and keep clients in the spotlight with our proven media contacts. and we back it up with the exceptional standards of personalised service you expect from a premier publicity agen