Ecm - Institut Für E-Commerce & Digitale Märkte

we aim to conduct research that is competitive at the highest international standards. we teach theories and methods which prepare our students in the best possible way for key roles in the digital economy. the focus of our research and teaching is on the marketing of products and services in digital markets as well as measuring consumer behavior in all areas of electronic and mobile commerce. additional research areas are pricing, information markets and new product development. the institute of electronic commerce and digital markets cooperates actively with the internet business cluster (ibc).