Eco-Psychology & Science of Sustainable Mind

‘morals kill the environment’ is an immersive, thought-provoking piece that empowers the readers to understand the reasons behind the eco-(un)friendly actions in everyday life. it presents the key principles of how we make decisions on a day-to-day basis and challenges the latest thinking in psychology and behavioural sciences by asking why none of these seem to work when it comes to improving the climate change situation? can it be that most people don’t really care about nature and the wellness it brings to life? could most people truly be so selfish and short-sighted and prioritise momentary comfort and convenience over the preservation of the natural environment? can this really be true that most people choose to support the destruction of nature without thinking about what world they will leave for future generations? compelling, insightful, and grounded in an innovative, five-year-long personally-designed scientific research investigation into people’s barriers to becoming eco-f