Ecoed Life

our mission is to bring an ecoed culture alive: to open up the possibility for individuals, families and organisations to engage in taking action to tackle some of the biggest challenges of our times, by changing that which is within arms' reach - our own daily choices and habits - and to do so in a positive way. 'everyday choices we make, such as how often and how far we drive our cars, buying our food or turning up our thermostat one degree more when it's cold, when combined have a big impact on the environment on a global scale.' (wwf, 2013) ecoed is the dream of argentinian sustainability and behavioural change professional maria soledad riestra (sole to her mates) as part of her ongoing work and phd research (adoc programme, ashridge business school and hult international) in the field of environmental awareness and education. 'i passionately believe that we all want to live more sustainably; we just lack the understanding of how. ecoed will inspire and enable children, adult