Ecommerce Garage

hi anthony idle here, ecommerce marketing manager involved with some of australia’s largest online fashion retailers. in this age of buzzwords like automation, retargeting, ai and machine learning, i find it is the back to the basics of listening to people and being helpful that really matters. good old traditional salesmanship in an online format. i work with ecommerce business owners and marketers to help them build trust at scale that feels like you are just having a conversation in person. i do customer lifecycle optimisation across many marketing channels, getting the right message to customers at the right time. having worked for over 25 years in both very large and small businesses, in multiple countries & industries, i have seen how brand messages get confused and good customers & staff can be easily lost. the 3 major problems i help business with are: 1. converting high value prospects into first time buyer relationships. 2. developing first time buyers into loyal advocate