Ecooptimism

ecooptimism looks at how we can simultaneously solve our ecological and economic crises – and improve the quality of our lives at the same time. it breaks the assumption, the false dichotomy, that environmentalism is at odds with the economy, our well-being and our happiness. it posits instead that we can eat our cake and have it, too. ecooptimism will attempt to cut through the negativism implied in so much of the environmental movement and explore the flip side – the opportunities that are presented by what appear to be constraints. the hope is that we’ll help enable a movement forward rather than backward, to a win-win solution in which both the environment and humanity are not only sustained, but can thrive.