Ecr Baltic

about ecr baltic (mission): ecr baltic is an efficient consumer response initiative in estonia, latvia and lithuania. ecr baltic is a collaborative retailer-manufacturer platform with a mission “to fulfil consumer wishes better, faster and at less cost”. it is a non-profit organization which aims to help retailers and manufacturers in the fmcg sector to drive supply chain efficiencies and deliver business growth and consumer value. ecr baltic is a member of ecr europe. ecr baltic objectives: • growing demand by spending more time on consumer needs and consumer data driven approach to grow, reducing out of shelves levels. • optimizing supply costs by reducing inventory/stock levels, removing unnecessary costs from supply chain, reducing transaction costs and improving speed by using enabling technologies (edi) for efficient replenishment and optimal shelf availability. • contributing to local society by sharing best practices, building stronger networks and increasing competitiveness. b