Ed Ellen Degeneres

ed is ellen degeneres’ american lifestyle brand inspired by her iconic style, values and personality. ed was launched in 2015 as a joint partnership with ellen degeneres and christopher burch, ceo of burch creative capital. with a passion for interior design, architecture and fashion, ellen brings her unique vision to this beautifully designed, high-quality collection of women’s apparel, footwear, accessories, pets, babies, as well as home furnishings and decor. the lifestyle brand is real, accessible and every product feels like a personal connection between ellen and consumers around the world. bcl-ed newco llc is the holding company which manages ed ellen degeneres, its licensees and vendors, and the partnership between ellen and walmart.