Ed Gillespie Strategies

the arches that formed the foundations for ancient rome’s buildings, bridges and aqueducts relied on a single keystone. the wedge-shaped piece at the summit of an arch is the central, cohesive source of support and stability. without a well crafted and properly set keystone, the entire structure would crumble. the keystone is at the center of the graphic for ed gillespie strategies because a well conceived strategy is the central, cohesive element of any successful effort to achieve an important objective. if the strategy is not well conceived, the effort will likely fail.