Edit: Transformational CRM

we don’t just manage customer relationships. we transform them. editors are obsessed with relationships. the relationship between us and our clients. the relationship between brands and consumers. even our relationships to each other. we know there’s nothing more powerful. so when we talk about crm, we don’t talk about customer relationship management. we talk about combining a 30-year heritage in data science with the best planning minds in the industry. we talk about unearthing transformative insights to inspire new levels of loyalty. we talk about bringing together first-use technology with standout creativity to sell 205 cars from a single campaign. and then we let an roi of 48:1 do the rest of the talking for us. that’s marketing that matters.