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Efeito Iguana
o efeito iguana - a research-based book that demonstrates the large role culture context plays on people’s willingness to innovate, by understanding how our mental model works. the research lies at the intersection of behavioral economics studies and innovative practices in organizations. after analyzing 28 cases (of success and failure), the book describes the barriers that keep companies from a disruptive approach, and the stimulus that move on innovative organizations. what keeps you from innovating? https://www.facebook.com/efeitoiguana currently managing gc brazil with brands and ad agencies, mentoring innovative projects at eise, teaching and talking about the barriers and stimulus to innovate. looking for a great balance between the left and the right sides of my restless brain. left side as an industrial engineer with marketing work experience as both client and consultant. recently, adding skills to the right side of the (same, of course) brain, with a master in service inn
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Where is Efeito Iguana located?
Efeito Iguana's headquarters is located at Sao Paulo, Sao Paulo, Brazil
What is Efeito Iguana's official website?
Efeito Iguana's official website is efeitoiguana.com.br
What industry does Efeito Iguana belong to?
Efeito Iguana is in the industry of: Education Management
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Efeito Iguana Linkedin page
Distrobird — Free Sales Engagement Platform
Sequences, cloud call center, shared inbox, form tracking and more — on a single platform. Double your sales team's output with fewer tools.
Create a sequence — it's free
