Efes Turkey

per capita beer consumption in turkey is around 12 liters a year, which is quite low when compared with the approximately 69-liter average that prevails in europe. turkey however also has a fairly large population, a fact which means that even with this low rate of consumption, the total size of the beer market is bigger than that of many countries where per capita consumption rates are higher. furthermore at a time when beer consumption in many european countries is on the decline, beer consumption in developing countries such as turkey still has a growth potential. turkey’s own rapid population growth, dynamic consumption patterns, strong tourism industry potential, and similar factors are such as to support this growth in conjunction with anadolu efes’s own efforts to foster beer culture and to grow the beer market. in line with expectations, total sales arising from anadolu efes’s beer operations in turkey in 2011 were down by 0.8% as compared with the previous year and amounte