Effective Ethics

we are effective ethics. we use the latest science from moral psychology and behavioural ethics to help businesses do the right thing. global research shows that ethical businesses achieve more. they have better employee morale, recruitment and retention; they have better reputations with customers and stakeholders. they are better investments; and have better overall financial performance. but figuring out how to be ethical is not always easy. we’re here to help. effective ethics offers: • ethical audits: we use macq – our trademark moral questionnaire and international data sets – to assess the moral priorities of your employees, customers and stakeholders, and interpret and report these for your leaders. • moral marketing: we work with leaders to find creative and effective ways of engaging with customer value systems. we help to develop messages and proposition that will resonate with your audiences and promote your brand. • ethical integration & training: we use the latest psychol