Effective Intelligence

effective intelligence is the leading developer of proven analytical data intelligence solutions. we help companies extract maximum value from their data to help solve enterprise and customer information problems, including marketing, fraud and risk. we have assisted some of the largest jse listed companies in south africa improve their direct marketing efficiencies and operational processes in order to profitably grow their revenue from current and potential customers. ei also provides companies with practical solutions for brands to deliver orchestrated journeys in real real-time across the full spectrum of their existing touch points, without coding or ripping and replacing their existing infrastructure. we help brands to rapidly connect and refine their customers individualized journeys and interactions. what we do differently is that we have re-engineered the entire thinking behind the processes required to extract the maximum value from data.