Effective Marketing Management

the science to make marketing spending work harder effective marketing management provides a complete solution to help clients achieve sustainable, profitable double-digit sales growth by engineering more effective advertising and promotion, making the marketing spending work harder to deliver growth without increased spending. our specific services include: • in market measurement of advertising and promotion effectiveness with our proprietary sales response model • diagnostic/prescriptive analysis of macro advertising campaign effectiveness • diagnostic/prescriptive analysis of micro tv commercial execution effectiveness • marketing consulting process for team goal alignment, marketing plan optimization development, feasibility analysis, risk assessment, and implementation planning our proprietary proven sales response model provides more accurate and sensitive measurement of advertising and promotion effects than econometric/mix models. we have derived from over 5,300 analyses for o