Effectology

we help organisations evaluate their activities by using the effectology model, which is based on world-leading scientific analysis and assessment techniques. it is easy to use alongside existing business practices and provides a flexible and adaptable solution to the challenge of measuring performance, particularly in complex scenarios. do your organisation’s activities achieve their desired results? do the benefits make them worthwhile, and are you sure that there are no unintended adverse outcomes? how do you convince partners, funders or the general public of this? many organisations find it difficult to answer these questions because they struggle to collect and analyse the right information, or they do not have the right techniques to cope with uncertainty and complexity. with more data available than ever before and powerful analytical tools at our disposal, expectations have grown. there are real opportunities to make better decisions, by challenging unconscious bias that