Effectuate, Inc.

as marketing technologies and strategies continue to evolve in the digital age, new complexities, technologies, and institutional and industry policies have resulted in an increased demand for marketing operations. marketing conditions shift every day, and companies need to swiftly adapt their business priorities and marketing efforts to anticipate their customers’ changing needs and behavior. this requires a deep knowledge and expert command of the tools and tactics that exist to drive revenue while minimizing costs and inefficiencies. the marketing discipline has become a volatile practice where agility can often mean the difference between success and failure. marketing operations has come to the forefront thanks to new complexities, marketing-focused technology, institutional and industry inefficiencies, and the increased pressure from business leaders to validate marketing investments. this shift, along with a rapidly growing suite of offerings, has defined agility as the differen