Effie Pakistan

effie pakistan is a not-for-profit initiative between pakistan advertisers society and effie worldwide. it stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. the annual award is presented to recognize the the most significant achievement in marketing communications: ideas that work. it recognizes any and all forms of marketing communication that contribute to a brand’s success. any idea driven by any marketing communications medium or combination of mediums is eligible for an effie, as long as the results are proven. about effie worldwide effie worldwide inc.’s mission is to champion and improve the practice and practitioners of marketing effectiveness. effie worldwide is committed to inspiring and celebrating effective marketing and marketers globally. since 1968, winning an effie has become a global symbol of achievement. today, effie recognizes effectivene