Egta

egta is the trade association of over 140 television and radio sales houses that commercialise the advertising space of both private and public tv and radio channels throughout europe and beyond. egta’s strength lies in the diversity of its members: they are independent sales houses or a commercial departments in a broadcasters’ structure. they are important companies in big markets or middle-sized companies in smaller markets. a few information about egta members: - egta has currently 94 tv members and 45 radio members - they are located in 40 different countries, of which 7 are non-european countries and 26 are european union member states - egta tv members represent over 75% of the european tv advertising market - egta radio members gather 50% of the radio advertising market in countries where they are represented egta provides a network for its members based on relationships with more than 1200 high-level advertising executives and more than 1000 experts in the media industry. egta