Ehmer-Consulting

my consultancy is tailored to local and global corporations as well as to owner-managed organizations. the core areas include brand, marketing, communication, sales marketing and change management. 1. brand management: > domestic and global. > in various organizational structures (from line- to matrix-organization, owner-managed or local and global corporations). 2. brand strategy: > brand identity & brand architecture. > brand positioning. > strategic planning, implementation & monitoring. > steering of agencies (corporate identity, corporate design, corporate communication, corporate behavior) and other service providers. > implementation of all measures. 3. marketing/communication: > communication planning, -steering, -monitoring. > steering of agencies (creative agencies, communications agencies, media agencies) in addition to market research institutes. > strategic planning, steering and monitoring of the entire marketing-mix. > analysis by market research (primary market research