Eico China

eico stands for "expanding integral commercial opportunities." our purpose is to help you capitalise on the commercial opportunities in china whilst ensuring that your new business is an integral part of your existing brand. "the commercial opportunities of the burgeoning market in china are compelling for businesses that want to internationalise, but the potential pitfalls are terrifying. some win, many lose: what makes the difference? several huge household brands - like home depot and b&q - have tried to replicate their models in china and failed because they did not address the peculiarities of the chinese market; smaller businesses have delegated their china operations to chinese agents and lost control of their brand. is there an alternative? yes! eico china helps middle-sized western companies to establish themselves in the chinese market without either being crippled by the overheads of their own infrastructure or compromising the brand they have worked hard to build. e