Eikona - Earned Media Planning, Audit & Advisory

eikona is a glocal convergence of research and audit services offering a wide range of third party solutions aimed towards helping client organizations plan their earned media initiatives, optimize communications budgets, conduct neutral “post campaigns” audits and conclude with corporate brand reputation analytics and advisory. set up in 2004 as a specialized service focusing on earned media analytics by tam media research (a jv between nielsen (india) pvt. ltd. and kantar media research), eikona’s partnership has nurtured long standing relationships with an array of clients across industry verticals, in india and europe. its services have helped the top management plan and audit its communications initiatives aimed across customers & consumers, employees, trade, investors, policy makers and the social ecosystem (csr) at large. with the largest monitoring and analytics infrastructure in asia, eikona’s audit & advisory services undertake in-depth study of the multi-media spectrum cover