Eileen & Eva

eileen & eva® creates a new fashion category for women facing breast cancer. it offers elegant and functional apparel that boost body image and support women's physical challenges during their treatment journey. founder and ceo eva soohoo launched eileen & eva® with the mission to make fashion a force for healing. watching her mother eileen struggle to find stylish comfortable clothes during her battle with ovarian cancer, soohoo, who tested positive for the brca gene mutation, later had to deal with the same challenge after her own preventive double mastectomy and hysterectomy. an executive in the luxury cosmetic industry working for l'oreal and estee lauder, soohoo was discouraged by the lack of options for elegant, quality clothing that would allow her to transition between surgery recovery, her high-profile career and an active lifestyle. the brand's signature heal with style collection offers an alternative to wearing flimsy camisoles and generic sweat suits and t-shirts t