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as modern technology steadily advances beyond some of our wildest dreams, the way the world used to do business has become a thing of the past, and this includes the real estate industry. today, with a seemingly infinite amount of information at our fingertips, anyone with the capability has the opportunity to access material that was never before available to them. in real estate, home buyers and sellers are taking advantage of this opportunity and beginning their journey alone, rather than seeking out a realtor initially. the buyers and sellers of today are researching on their own time area information, market trends, professional tips, and even searching listings themselves. as all of this information is available 24/7, many people are not contacting professionals until the last steps of the home buying/ selling process, and most of these contacts are occurring over the phone, or more frequently, online. with advances in technology, it is now possible to search, choose, tour, and e