idilvice.com Online Shop

the idilvice fashion label was founded in 1995 by swiss native fashion designer idil from the city of saint gallen, switzerland, who's foundation dates back to the 7th century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with parisian haute couture designers today. but idil, a master graphic designer, in search for something less traditional, ventured out to new york city where she fell in love with american pop culture. naturally her designs started beaming unapologetically with colorful graphics and printed pop culture icons and they had the air of sporty street wear styles inspired by hip hop and rock music. her line became instantly popular with the rave and party culture. as time went on, the designers rebellious style became more and more mainstream and today her influences are seen all over the fashion industry. for example, idil is largely credited for being first to combine sneakers with formal gowns on the