imall.eu (Acquired by Farfetch)

imall.eu is a cross-border marketplace which redefines the way european fashion brands sell in emerging markets. it's a full-cycle platform which on the back end is connected to warehouses of major luxury brands in european capitals, and on the front-end offers fully localized web/mobile stores to 280 million consumers in russia & cis, who benefit from duty-free shopping. imall handles the entire process for partnering brands including content localization, payment processing, taxes, logistics, customer acquisition and customer service (similar to ebay and amazon marketplaces but purely specialized on luxury fashion brands). this solution enables brands to boost their margins by selling at retail price in russia and other emerging markets where their current exposure is only via wholesale distributors. imall.eu team has a vision of becoming an ultimate web location for consumers in emerging markets to shop, discover and share european fashion brands. imall is headquartered in london, w