infraprice.io

our founding team has a passion for analytics engineering applied to yield management problems from performance marketing to dynamic pricing and marketing mix modeling. our vision is to provide the most efficient yield management solution in the market by combining (1) dynamic pricing and (2) performance marketing bid management into a single-point solution that re-calibrates estimates basis marketing mix modeling and causal inference to drive sales and profit uplift for our partners while minimizing their opex and team size. we are the only provider that looks at a portfolio problem by shifting budgets between marketing and discounts to maximize total yield. our method is simple and yet novel in the way of approaching the problem: we use a mix of [1] outlier filtering, [2] linear, and [3] logistic regression to find the ideal candidates for dynamic pricing, we then use a [4] second stage regression to re-calibrate the estimates basis experimentation, lastly, we apply a [5] greedy b