insightonomy.com

we are a team of brand-minded people and consumer trend-analysts based in china (shanghai) and europe (london, paris, brussels) with experience in the chinese market. we’ve had a presence in china since 2006. we offer a consulting service to support the development of your brand in the eyes of chinese consumers. how do you make their eyes shine when speaking about your brand? what will you do to make chinese travelers go back home with a piece of your brand? how do you make their travel memorable and enjoyable? how will you adapt to changes in their buying behavior? chinese consumers are hard to understand for europeans and we understand why: the culture is so different, the context of consumption too. products, services, distribution, communication… and even pricing needs to be specifically designed for this market. higher growth rate, aging population, urbanization, increase in wealth… all those factors influence local and international trends, lead chinese consumers to expect differ