Ipi Institute Für Produkt-Markt-Forschung GMBH

ipi institute für produkt-markt-forschung are based in stuttgart, germany. we investigate products and services using a two-track research approach. this is what the two stable pillars in our ipi logo stand for: technical product research in our in-house test laboratory full service market research and consumer surveys in our own institute and test studio. our focus is on the following tasks: how well does the product meet consumer requirements - product performance? how does the consumer accept and feel about the product - consumer acceptance & experience? usability and handling tests with consumers and laboratory experts - usability evaluations objective technical laboratory measurements - laboratory tests our clients are mainly divided into 4 groups: research & development <> prototype tests marketing & sales <> claim and benchmark tests consumer organisations <> comparative product tests various service providers <>testing the service quality our goal is that ipi customers