Iqacquire Smart Business Growth - B2c Marketing

reputation enhancement all businesses that can be talked about require online reputation enhancement. why? we all know word of mouth is the powerful, yet if it’s negative, that is powerfully bad for business! did you know that a customer who has a bad experience, rather than a good one, is 10 times more likely to let people know about it? many businesses experience this as insufferable, because the very few customers who have a bad experience make such a fuss that it overpowers all the clients who you’ve served well. this is why online reputation enhancement is key; because many online “directories” have profiles, ratings, and reviews of customers experiences of a business even if the business has never set it up. that’s because the “directories” automatically build the business profile, even without their knowledge. the clients then find those business profiles and give their ratings, oftentimes the business has no idea they’re reputation is being harmed. 80% of adult consumers have s