Iram - Indian Radio Audience Measurement

iram (indian radio audience measurement) was set up in 2016 to align, design, and operate a single audience measurement system for the indian radio industry serving both the air and licensed commercial radio stations. iram stands for indian radio audience measurement. it is an independent, professional and dedicated organization measuring radio audiences across india for the benefit of the advertisers, advertising agencies, and radio operators. iram is responsible for setting the research specification, the awarding of the research contracts to third-party suppliers, the overall quality control, management, and delivery of the service. the day to day operations are overseen by the operational staff working under the guidance of chief executive. it will replace biased in-house surveys and provide true figures of the radio station without fear so station management can make decisions about programming and advertisers can make informed choices. iram is a totally independent organizati