Iris (Uk)

iris is a qualitative research company. we specialise in conducting internal research on behalf of our clients using qualitative psychological research methods. qualitative research enables organisations to explore why and how their personnel (or sectors of their personnel) act or think in a particular way. qualitative research can provide an understanding of behaviours that have been observed. acknowledging and understanding the views of a workforce can lead to informed decision making that promotes better organisational cohesion. clients have a variety of reasons for engaging the services of iris, such as; determining workforce views of proposed organisational changes, eliciting staff opinions of existing organisational culture, exploring reasons for procedure non-compliance or gathering staff views regarding current working practices. whenever an organisation needs to collate and understand the views of sectors of its workforce, in order to make informed decisions, iris can gat