Ireland's Association for Adventure Tourism

what we do 1. to provide an officially recognised representative professional association for a sector of the irish tourism industry that is valued at almost €1 billion. 2. to provide a unified voice for the large number of small companies that make up the adventure sector. 3. to highlight and promote ireland as a world class adventure travel destination. 4. provide sectoral industry figures from compulsory annual member survey - survey by it tralee or castlebar or external company. 5. to promote co-operation, communication and cohesiveness within our sector. 6. to promote best practise in all areas of our businesses, including: a. the highest service and safety standards (but not to regulate them) in a practical way that is sustainable and workable for the industry. b. sustainable and responsible tourism - with a drive towards ecotourism. c. business practices - including supplier, customer and employee relations. 7. to be the industry liaison with official bodies (failte ireland,ti,