Iron Road Content Marketing

content that moves your marketing forward “stories are the single most powerful weapon in a leaders arsenal.” – howard gardner, harvard university nobody likes to watch ads anymore because life's too short and too busy... but the consumption of relevant online content is going through the roof – everybody is glued to a screen somewhere. so, how do you attract, connect, engage and convert those people into loyal customers? • attract: content creation is ranked as the single most effective seo technique (source: marketing sherpa) • connect: interesting content is one of the top 3 reasons people connect with brands on social media. (source: content+) • engage: 78% of consumers believe the organisations behind the content are interested in building good relationships. (source: mcmurray/tmg) • convert: website conversion is almost six times higher for content marketing adopters than non-adopters (source: aberdeen) “the modern world runs on content. and the web is fast becoming the medium of