Irrational Capital

irrational capital llc is a philadelphia area-based asset manager. the firm seeks to research, quantify and monetize statistically significant links between human behavior and market performance through systematic investment strategies. led by renowned behavioral economist dan ariely, ph.d., irrational capital was founded in 2017 to develop investment opportunities based on quantifying the nuanced relationship between employers and employees. ariely, together with business partner david van adelsberg and a highly skilled team, believe they have discovered an investable correlation between behavioral factors and the market performance of public companies. irrational capital understands a substantial portion of a typical company’s value is based on intangible factors which comprise an organization’s culture (such as trust, engagement, pride, alignment, equality and others) – that are not captured by accounting principles or traditional investment metrics. additionally, irrational