Irrational Labs

we’re a nonprofit that applies behavioral economics findings to product, marketing, and organizational design problems. through understanding human decision making and motivations we help companies create compelling value propositions, grow their customer base and keep them engaged. in the future, we are all great people. we eat healthy, we call our mom and we save money. the problem is that we don’t live in the future. we live in the now. in the now, the environment determines our behavior. by designing the environment and creating thoughtful interventions, we are able to improve people’s decision making in a way that benefits customers while also growing the companies bottom line. we’re always looking to work with companies and organizations that are changing the world in positive ways.