Ism Sales Group

many business owners of manufacturing and distribution firms are typically stuck being the primary salesperson, even when they try to hire a team. there are 5 key reasons that business leaders struggle to scale: 1. they have the wrong people on the bus or at least in the wrong seat. they often bring on subject matter experts, not sales professionals, or have deeply seasoned sales reps struggling to adapt to the digital marketplace and the remote work environment. 2. they firms in the smb (small & medium business) arena often have an ineffective balance of sales & marketing to power them to their goals because one of the following challenges: ➊ your company doesn’t distinguish sales from marketing ➋ you have sales & marketing but don’t have processes & systems to scale the business. ➌ your messaging (brand, mission, vision) is inconsistent across your business divisions which causes customers to have a misconstrued understanding of the value you provide. each of the above scenarios