Isurus Market Research & Consulting

isurus is a boutique b2b research firm that delivers insights and intelligence to clients in technology, commercial and industrial sectors. we help clients... understand their markets -needs analysis -decision process -customer journey/personas -segmentation explore opportunities -market sizing -product/service development -pricing decisions -acquisition evaluation evaluate competitors -market profiling -competitive intelligence - win/loss analysis manage their brand & marcom -brand positioning -messaging/value proposition development -campaign tracking improve the customer experience -nps -voc our experience we’ve conducted over 500 engagements with b2b clients in enterprise and smb markets across diverse sectors. our research toolbox we match the research approach to the needs and limitations associated with each engagement. our toolbox includes surveys, in-depth interviews, focus groups, secondary/desk research, social listening, etc. we deliver data, analysis and reporting clients