Isuzu East Africa Limited

isuzu east africa (formerly general motors east africa) is the leading motor vehicle assembler in east africa, selling a wide range of isuzu vehicles. the company is starting out from a solid foundation established by the isuzu brand’s automotive excellence over the last 40 years. the brand has attained strong leadership in this market, selling over 90,000 units since the first isuzu vehicle rolled out of its nairobi assembly plant in 1977. these vehicles have over the years successfully met the transport needs of isuzu customers in diverse sectors of the economy: ranging from education, agriculture, construction, passenger service vehicles, and security. with over 15 models in its line-up, the isuzu brand has dominated the new vehicle segment for nine years in a row since 2012, achieving a market share of 45.4 percent by end of 2020. similarly, performance under the commercial vehicle segment remained steady at 51% market leadership. this is a testimony to customer confidence in its