Italia Independent

italia independent was founded in january 2007 by lapo elkann, andrea tessitore and giovanni accongiagioco. during pitti uomo (firenze) italia independent introduces the first pair of sunglasses entirely made in carbon fiber. the mission and philosophy of italia independent are, in large part, included in its name. italy is not only the place where the company is based and operates, but it's also the main inspiring place and the moving force of the brand. italia independent is a brand that aims to reload the made in italy, to create the "made in italy 2.0". this claim and this philosophy are by no means the denial of decades works by those who built up the "made in italy". i-i wants to update it, giving it a new force. stereotypes need to be left behind and tune into the fast moving global words. "being independent means writing one's own story every day and this is the first page."