Itra: International Technology Rental Association

the itra (international technology rental association) is the world’s largest technology rental association. with a primary presence in north america, member companies are scattered across 4 continents and range in size from smaller organizations (single locations, few employees) to larger ones (dozen of offices hundreds/thousands of employees). membership is granted to “organizations”, not individuals. sometimes the primary contact person for a member company is an “owner”, sometimes it’s a president, general manager or customer service reps, etc. at the beginning, our “common bond” initially was it (information technology) rental products. however, today’s member companies now rent, install and support everything from av, projection, lighting, kiosks, communication, to office equipment rentals. member companies usually deploy their technology equipment and gear into temporary or indefinite term environments where “buying” is not a preferred option, either due to economics, po