Iv Pl@y

iv pl@y “do it your way” ! iv pl@y is a jeans-wear brand launched in 1994.the iv pl@y brand is stimulated by vintage, ageless faded objects that have a story to tell; that have a soul. by contrast, the iv pl@y brand also oozes of modernity in its stylistic approach, its handwriting, its choice of materials, finishes, washes and details. it is this seamless cocktail of sophisticated technology and old-fashioned handmade techniques that makes the iv pl@y range unique. all that textured with a dose of humour and positive energy. iv pl@y has a very wide audience with sub-brands that cater for each segment. for the adults, iv pl@y has developed two distinctive ranges with their own signature: jeans architecture and uniforms both with an array of different accessories attached. for the toddlers and kids up to 14, little iv play was created in 2010. and in the making, iv play rebel will look after the defiant mood of teenagers. each sub-brand can exist in a one stop iv pl@y shop or in a store