Iya Ventures

iya ventures' (“iya”) mission is to provide north americans with a gateway to the african consumer growth story. our team comprises professionals practicing in private equity, law, and media. we formed iya after concluding that our respective track records of supporting african entrepreneurship would better serve the continent that we are passionate about if we combined our professional expertise into an effective investment platform: an african consumer-focused fund. thus, iya ventures was born, so that we could better leverage our most finite asset, time. in sum, we improve the fortunes of promising african ventures by providing north americans secure access to some of the fastest growing economies in the world. for startups, we advise on a pro bono basis early-stage companies providing goods or services to under-served consumer groups in sub-saharan africa. after understanding the venture, we highlight its value proposition, craft the appropriate narrative, and assist in testing the