Iysma

in collaboration of a number of industry partners all across europe the association "international youth and student marketing alliance"​ - abbreviated iysma – was founded in 2012. members are comprised of media owners that offer media targeting young people. the media owners are leaders in national markets respectively germany, italy, belgium, denmark and austria and act as founding members of the alliance. since then, the partners in spain, switzerland, czech republic and great britain joined the alliance. expansion to additional countries is expected in the near future . the association's goal are on the one hand to be an advocate for the exchange of successful marketing directed at young people, thereby making examples of good practices from each country available to interested customers. on the other hand, the association's goal to make the management of transnational campaigns easier with only one contact person for each country.