Iytro

how iytro was born after having immersed ourselves in the technology ecosystem for several years, we noticed that a number of startups share a common pain. they had serious difficulties ideating and launching the right marketing strategies following their first/second fundraising. during the first year after a seed or a series a round, the primary objective of the founding team is to find product/market. to respond to this issue, the startups’ priority is to focus on tech/product and sales recruitment, and consequently, they de-prioritize investments in marketing. in our experience we think this is the an strategy wrought with peril. a startup is unable to survive in a competitive market without marketing. why do you need a cmo right after your fundraising? - to set yourself a part from competitors by building a strong brand, remain consistently visible in the market, and position your products and services in the right manner. - to educate the market on your company, your team,