J. Cressman Consulting, LLC

hit the ground running and avoid the often repeated pitfalls of commercializing your business for health plans, health systems and providers and employers. with more than 20 years of experience working in these markets, i help early- and mid-stage healthcare solution organizations: • assess competitors and market needs to sharpen differentiation in a crowded marketplace • fine-tune messaging to ensure a clear, succinct and meaningful story – ensuring that the language resonates from the buyer’s perspective • refine and quantify value statements • size opportunity, define segments, create territories and map a sales staffing plan • match the organization with buyer contacts • prepare meaningful target marketing approaches right-sized to budget needs • create scalable process from prospecting to sale to implementation to ongoing strategic account management to ensure success at every point in the revenue journey • prepare market-appropriate sales tools (pitch deck, proposal, rfp respons