J44 Brand Consulting

your brand has to change. this is why. because your consumers have changed. their tastes and attitudes are different. their media preferences are new. and they demand more of brands than they used to. as darwin said ‘survival is not determined by a species’ strength or fitness, but by its ability to adapt.’ you know this, of course. the need for constant renewal is hardly news to marketing professionals. less well known, perhaps, is the right way to run a potentially risky brand change project. this is where j44 can help. our three principle members have done most things in brand change, marketing and communications. launched new brands. brought tired ones back to life. increased the value of brands and businesses. opened new markets and channels. created new products and range extensions. melted salesforce cynicism. changed consumer perceptions. sold a lot of product in a lot of places. next time you have a brand change project or problem, you might care to give us a call. we could jo