Jackson Whitmore

changing mass behavior, one brain at a time. it’s more than just a tagline. it’s who we are. at jackson whitmore, our job as an advertising agency is to influence individual behavior on the largest possible scale, and watch our clients grow as a result. our advertising is based on “commercial persuasion”. we make “things”, like videos, commercials, websites, and newsletters, that get people to do “stuff”, like pick up a phone, cast a vote, or sign up for a newsletter. we succeed by adhering to three principals: 1) changing behavior trumps changing attitudes it’s easier to convince you to fly southwest than to convince you that flying southwest is going to be a pleasant experience. 2) masses don’t buy, individuals do if you want to sell one million plane tickets, you need to think about what will motivate each individual – a million times over – to make that purchase, and not just think about a vague mass of people. 3) substance outsells spectacle the best creative is the truth well tol